Sell smarter with our best in class calculator estimating profit, fees, margins, breakevens, and more for ebay.co.uk in the UK
(scroll down for other regions)
Total Profit Per ItemError, Please Try Again
Total Profit / Total Revenue
Return on Cost
Total Profit / Item Cost
Average Fee Rate
Total Fees / Total Revenue
Includes 20% VAT
Summary of Results
Enter your values into our calculator above to estimate what your fees and profit might potentially be when selling on ebay.co.uk in the UK. You'll then get your projected results and a quick summary down here.
To learn more about ebay fees in the UK and to see neatly formatted tables of fees per item category, among other useful info, so that you can gain a deeper understanding of how they affect your sales, scroll down to the detail section below!
Table of Contents
Investomatica's eBay Fee Calculator
Mobile friendly and easy to use web application
- A modern, clean and dynamic interface that's easy to use along with better details and also works just as well on mobile phones as it does on desktop computers. No need for a separate and clunky app on your phone that wastes your storage space. Simply bookmark this page on your mobile browser and you're good to go! Many mobile browsers also let you pin bookmarks onto your home screen for the ultimate convenience. Our web application is also completely free to use.
Automatic calculations and saving
- Our calculator will automatically calculate and re-calculate as you enter and change values.
- Visit often? Our calculator saves you time by automatically saving your last entered numbers and options so you can pick up right where you left off. Note that all data is only stored locally on your browser. If you want to reset the calculator, there's a handy "reset calculator" button. Alternatively, clearing your browser cache works too.
Quickest to update when changes in fees happen
- With a much more robust system in place that keeps track of when ebay makes unannounced changes to their fees and rates, our calculator is the quickest to incorporate new changes.
- Our ebay profit calculator is the only one that includes breakeven analysis for every single scenario that can be configured given our list of options. Give yourself an advantage over your competition by having a much better grasp of where the breakeven point is so that you can have a much better idea of how to price your items and sales.
- If you notice that the fees have changed or if you notice a major miscalculation or error with our ebay fee calculator for the UK, feel free to direct message us on twitter and let us know.
- The organization of fees is completely different when selling vehicles. As a result, we've separated that into its own calculator as opposed to cramming everything into one. If you're interested in selling vehicles, please check out our eBay Motors Calculator for the UK.
- Starting from March 2nd, 2023, eBay UK has put into effect a large number of changes as part of a wide ranging update. We'll cover a few notable points here. First and foremost is that final value fees have been reorganized and raised for most categories. Additionally, the temporary promotional rate for trainers being sold at prices over £100 has now been made permanent. That said, the rate has been raised a little bit from what it was previously. Another notable point is that the penalty fee for below standard sellers has also been raised as well.
- As of April 19, 2022, the fixed order fee has been reduced for business sellers from 30p to 10p via an account credit for new listings created on or after April 19, 2022 with a total sales price of up to £10 in the Home, Furniture & DIY categories.
- As of March 20, 2022, the final value fee volume discount for business sellers no longer exists. It used to be that if your sales volume was over certain amounts, there would be an extra discount for your final value fees. Since this is no longer available, the option for it and details about it have been removed from our ebay fee calculator.
- As of February 1st, 2022, the fixed order fee has been reduced for business sellers from 30p to 10p via an account credit for new listings created on or after February 1st, 2022 with a total sales price of up to £10 in selected Collectables categories under certain conditions. More details are listed in our detail section below.
- As of January 1st, 2022, the international fee for deliveries to Eurozone and Northern Europe have increased for both private and business sellers.
- Starting from winter 2021, ebay has removed all mentions of paypal integration and fees since their roll out for managed payments has finished. Therefore, our calculator no longer provides an option to calculate associated paypal fees since no sellers are allowed to use paypal anymore and there is no longer any official information about it.
- For our calculator, numbers are rounded to 2 decimal places in the normal fashion. (For example, 1.005 rounds to 1.01) Third-party calculators from other sources may round numbers in a different way and as a result may show slightly different numbers.
- There are certain categories that have a lower final value fee if the total amount of the sale is above a certain amount. As a result of this, there is no exact breakeven point (profit of zero) if your costs and prices are in a narrow band around the threshold point. In other words, there's a cutoff point where you either make money or you lose money. In these cases, our calculator provides the lowest sale price you'll need to be able to profit. (So don't be surprised if you take the breakeven price and plug it back into the calculator to see a positive profit amount instead of a zero.)
Frequently Asked Questions
How are fees calculated on ebay UK?
There are numerous types of fees on ebay in the UK. Some of them are calculated based on a percentage amount, some of them are a fixed amount, and some of them combine both percentage and fixed amounts. Note that most percentage based fees include shipping in their calculations. Making use of an ebay fee calculator to handle all these complex fees is a good idea.
What percentage does ebay take in the UK?
The main fee is called the final value fee and it varies based on the item category, whether you're a private seller or a business seller, whether you have an ebay shop subscription, and the price of the item. Depending on these factors, the percentage can range from 5% to 12.9%. For more details, check out our detail section below.
How much are ebay fees in the UK?
Ebay fees in the UK can range from 5% to 12.9% based on a large variety of factors. This ebay fee calculator shows the estimated fees you can expect to see.
How does ebay calculate the final value fee in the UK?
Ebay calculates the final value fee based on what they call the "total amount of the sale" which includes shipping. Generally, a percentage is multiplied against this, then a fixed fee is sometimes added on top.
Do ebay fees include VAT in the UK?
Fees for private sellers include VAT while fees for business sellers exclude VAT.
Details about eBay Seller Fees in the UK
The primary seller fee that ebay charges is called the final value fee. This fee is calculated on the total amount of the sale which includes shipping. It varies based on three main factors which are:
- the item category
- whether you're a private seller or a business seller
- whether you're an ebay shop subscriber
We've included tables below that outline this selling fee in each of these scenarios.
The final value fee can be further modified depending on your seller status.
Top Rated Business Sellers
Business sellers can quality for the "Top Rated" status. If you qualify, ebay provides a discount of 10% off the percentage portion of their final value fee, but only on "Premium Service listings" which basically means offering higher quality shipping and return policies. This discount typically shows up at the end of the month when you receive your invoice.
There are many other terms associated with how this "Top Rated" discount works. We'll list some of the most prominent ones here. You must have at least 100 transactions and £1,000 (€1,500) in sales during the last 12 months with UK and Irish buyers. You must be registered as a business seller on eBay.co.uk or eBay.ie. For the rest of the details, please refer to ebay's documentation. When you select the "Top Rated" option in our calculator, we're assuming you've checked and made sure you qualify for the discount and that your listing is a "Premium Service listing".
Note that this discount is calculated off of your fees and not on the amount of the sale. For example, if the fee was originally 11%, your fees would not go to 1% with the "Top Rated" 10% discount. The discount itself would simply be your fee multiplied by 10%, which would then be subtracted from your total fees.
Sellers not meeting performance expectations
On the other hand, "Below Standard" sellers, regardless of seller type, get a penalty in the way of an extra 6% fee on top of their existing final value fee. In contrast to the "Top Rated" discount, this penalty fee is calculated off of the total amount of the sale.
Another form of sellers not meeting performance expectations are those that have "Item not as described" return requests marked as "Very High" in their service metrics dashboard within their seller hub interface on ebay. Sellers with this status are charged an additional 4% on the final value fees for sales in affected categories in the following calendar month.
Note that if your account has both of the above "below expectations" statuses, ebay documentation for the UK does not make it clear whether or not both will apply at the same time. However, since ebay US and ebay Canada both explicitly state that these penalties do not stack and that only the "below standard" penalty will apply in such a scenario, our calculator assumes this to be the case for ebay UK as well.
Additionally, there are supplemental fees for selling internationally, promoting your listing, and various other miscellaneous ebay selling fees like making the title of your listing bold, for example. Our calculator should be able to handle all of these too. Just make sure to click on the right switches to indicate so and enter your values. If you're looking for more details about these, please see their corresponding details sections below.
Note that the final value fee is only applied when you successfully complete a sale.
Final Value Fees for Private Sellers
- The final value fee for private sellers doesn't vary per item category with the exception of the "Trainers" category.
- Note that the below fees include VAT at 20%.
- There is a special rate for items listed under the "Trainers" category that have a sale price of over £100. This lowered rate is 8% + £0.30 and it replaces the fees in the table below.
|Payment System||Final Value Fee|
|eBay Managed Payments|
If you're a business seller, the final value fee varies a lot more. The two tables below outline the fees for each category.
Final Value Fee Table for Business Sellers
- When you're a business seller.
- Note that the below fees do not include VAT. If you select "Business Seller" as your seller type in our calculator, a "VAT on Fees" field will show up where you can enter your VAT rate to apply on ebay fees.
- New listings created by business sellers on or after February 1st, 2022 in certain Collectables categories will see a reduced fixed order fee of 10p (as opposed to the normal 30p) for orders with a total sales price of up to £10. The eligible categories are Antiques (#20081), Art (#550), Coins (#11116), Collectables (#1), Dolls & Bears (#237), Pottery & Glass (#870), Sports Memorabilia (#64482), and Stamps (#260).
- The same fixed fee reduction above also applies to all new listings created by business sellers on or after April 19, 2022 in all Home, Furniture & DIY categories.
|Final value fees by category|
|Category||Category ID||Final value fee % + 30p per order|
Art, except subcategories below:
Books, Comics & Magazines
Business, Office & Industrial
Cameras & Photography, except subcategories below:
Clothes, Shoes & Accessories, except subcategories below:
*The item selling price excludes postage, and any other additional fees or taxes
Collectables, except subcategories below:
Computers, Tablets & Networking, except subcategories below:
Dolls & Bears
Films & TV, except subcategories below:
Garden & Patio
Health & Beauty, except subcategories below:
Holidays & Travel
Home, Furniture & DIY, except subcategories below:
Jewellery & Watches, except subcategories below:
Mobile Phones & Communication, except subcategories below:
Music, except subcategories below:
Musical Instruments & DJ Equipment
Pottery, Ceramics & Glass
Sound & Vision, except subcategories below:
Sports Memorabilia, except subcategories below:
Toys & Games, except subcategories below:
Vehicle Parts & Accessories, except subcategories below:
Video Games & Consoles, except subcategories below:
Wholesale & Job Lots
Everything Else, except subcategories below:
- The international fee is a percentage fee that applies when you sell outside the UK and varies based on your seller type and the location of your buyer. This is calculated off of the "total sale amount", which includes shipping.
- As far as ebay is concerned, Northern Europe refers to Denmark, Finland, Iceland, Norway, Sweden.
|Seller Type||Eurozone & Northern Europe*||US & Canada||All other countries|
(VAT not included)
*Northern Europe: Denmark, Finland, Iceland, Norway, Sweden.
Promoted Listings Fee
- Promoted Listings in the UK may have either an upfront flat fee (in other words, a fixed amount), a flat fee per ad click, or a percentage fee based on the ad rate selected by the seller.
- For percentage based fees, the ad rate is a percentage of the total amount of the sale, which includes shipping. In other words, it's calcuated in the same method as the final value fee. Note that this fee is only charged when a buyer clicks on the promoted listing and purchases the promoted item within 30 days of that click. Additionally, the fee is based on the ad rate that was in effect when the promoted listing was last clicked on by the buyer.
- If you are using a flat fee, enable the "Other Costs" field in our calculator and enter your fixed fee amount. Otherwise, if you are using a percentage based ad rate, enable the "Promoted Listing" field in our calculator and enter your percentage.
- If you are a private seller, our calculator will automatically add a VAT of 20% on top of your promoted listing ad rate to make the resultant fee consistent with all the other private seller ebay fees (which already include VAT).
- If you are a business seller, our calculator will only add a VAT on top of your promoted listing ad rate if you specify to do so via the "VAT on Fees" field.
Other Miscellaneous Fees
- For details about other miscellaneous selling fees, such as ones for optional listing upgrades and ones for classified ads, please check on ebay's website.
Notes about VAT in the UK
- VAT (Value Added Tax) applies to everything including fees and revenue. The default VAT rate is 20%. For more information about VAT rates, please visit the UK's official government website.
- eBay includes VAT in their fees and tables for private sellers while not including VAT in their fees and tables for business sellers.
- As a result of this, if you specify that you are a business seller in our calculator by setting the seller type to "Business Seller", a field will show up where you can enter the VAT rate you would like to apply onto your fees. The field is simply called "VAT on Fees". Simply enter a number into the field and our calculator will add the specified VAT onto your fees.
- As far as VAT on revenue goes, there is a corresponding field for that in our calculator where you can enter the VAT rate that you would like to apply to the revenue (item sold price + shipping charge). In other words, this means setting aside a portion of the revenue to pay for VAT.
Reclaiming VAT on eBay Fees in the UK
- You can usually reclaim the VAT paid on goods and services purchased for use in your business. In other words, business sellers can reclaim the VAT paid on ebay fees.
- For example, to represent reclaiming all of the VAT on fees in our calculator, simply enter zero into the "VAT on Fees" field (this field shows up when you indicate that you are a business seller).
- To represent reclaiming VAT on your costs in our calculator, simply subtract the VAT from your costs and enter the smaller cost numbers into the cost fields.
- For more information about reclaiming VAT, please visit the UK's official government website and consult with a tax professional.
- While we try our best to stay up to date with changes in fee rules and structures, estimated results are just estimates. They are not a guarantee of future results. It is your responsibility to conduct your own due diligence before making any business decision. Nothing here constitutes advice.
- If you notice that the fees have changed or if you notice a major miscalculation or error with our calculator, feel free to direct message us on twitter and let us know. However, if you have specific questions regarding your ebay account, please directly contact ebay support.
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